Platinum Technology Systems

Aloha POS Newsletter \| November 2010 \| www.Platinumpos.com
In This Issue *Top Story:* Building Customer Loyalty *Case Study:* Calafia Enhances Guest Experience while Maximizing Profit *Featured Product:* Aloha Restaurant Guard Aloha Tips Gift Cards: Order them today to avoid printing delays from the holiday rush Holiday Menus: Call for assistance in programming your special menus early Upcoming Events Nov. 13-16 International Hotel/Motel and Restaurant Show	Building Customer Loyalty Why do you need a loyalty program? Loyalty programs are necessary to compete. The majority of restaurants in today's market have some type of loyalty program in place. Your business could potentially lose diners if you cannot compete on the loyalty front. Loyalty programs help drive restaurant traffic. When value is attached to the dining experience, you are more likely to increase the number of diners who choose your restaurant. By adding a distinction to the regular event of purchasing a meal, you can attract more customers and stimulate repeat business. Loyalty is a great way to launch new menu items. You can better promote new items by giving customers an incentive to try them. Loyalty programs help you understand who your customers are. When customers volunteer information to participate in a loyalty program, operators have more information to analyze and develop effective marketing plans to better reach their core customers. Loyalty programs help you gain insight into the purchasing patterns of guests. With a loyalty program integrated into your point of sale, you are able to track and store information about what menu items your guests prefer or purchase most often. This helps you to create effective targeted marketing campaigns for your most regular customers. Click here to learn more about customer loyalty as featured in QSR Magazine. Case Study: Calafia Enhances Guest Experience Challenge: In the tech-centric land of Silicon Valley, if the latest gadget is not in your possession or if technical jargon is not a staple in your verbal repertoire, you may feel as though you've stepped into a foreign land. Being on the cutting edge of technology is the norm throughout all industries in this area including restaurants where former executive chef of Google, Charlie Ayers, has instilled his love for technology and sustainability into his dream restaurant, Calafia. In his six years at Google, Ayers developed the concept of "fine food for the fast crowd," the standard to which Calafia holds itself accountable, and the basis of Ayers' cookbook, Food 2.0. While developing the restaurant, Ayers' quest to serve patrons healthy meals as quickly as possible sent him on a worldwide search for the best technology in the restaurant industry that would allow him to provide the highest level of service for his guests while also keeping their payments as secure as possible. Solution: Charlie's world quest resulted in his discovery of the Orderman handheld, a mobile ordering tool that would give him the ability to serve guests quickly and efficiently without compromising security. Orderman handhelds are dependable day in and day out. Its radio connection also reduces the problem of hackers accessing personal information found in the restaurant's system. "One of the reasons we went with Orderman is because it uses radio frequency (902 MHz) so no one can sit in the parking lot and steal numbers. I've had my personal system compromised, and I don't want that to happen to my customers or any people around here," says Ayers. Restaurant patrons also feel more secure with Orderman's ability to accept payment on the device. Credit cards can be swiped tableside and kept in the customer's sight. With Orderman, fewer servers can cover more tables than expected while delivering better service to guests. Results: Ayers has been thoroughly impressed with his choice to install Aloha POS and Orderman handhelds at Calafia. "Aloha interfaced easily with the Orderman handhelds. That's why I went with this full solution," says Ayers. Not only has he been able to adhere to his concept of using cutting-edge technology to serve guests quickly and efficiently, but he has also given customers the peace-of-mind of knowing their personal information is secure. Orderman allows servers to send orders directly to the kitchen and bar from the table, saving them trips to and from the POS terminal and helping the kitchen begin preparing dishes sooner. The kitchen prepares food sooner, and the drinks get to the table faster. According to one manager at Calafia, "The Orderman technology gives you more time to not only spend with your tables, but to pay more attention to the food that's coming out of the kitchen or to run food and pre-buss." In an area where technology is booming, Charlie Ayers and Calafia have set a tech-based model for success in the hospitality industry. "We're planning on growing five more of these restaurants, so I'm going to take this technology with me wherever future locations may be," he says. Featured Product: Restaurant industry scams could be costing you thousands of profit dollars each year. The developers of Aloha have created a one-of-a-kind employee theft deterrent application that helps you put a stop to restaurant industry scams – Aloha Restaurant Guard. It analyzes your POS data and employee transactions through artificial intelligence looking at every guest check to identify common industry fraud patterns and potentials scams in your restaurant. It's your money. Keep it that way. Click here to learn more about Aloha Restaurant Guard.
	Platinum Technology Systems \| 862-209-1776

Aloha POS Newsletter | November 2010 | www.Platinumpos.com

In This Issue

Top Story: Building Customer Loyalty

Case Study: Calafia Enhances Guest Experience while Maximizing Profit

Featured Product:

Aloha Restaurant Guard

Aloha Tips

Gift Cards: Order them today to avoid printing delays from the holiday rush

Holiday Menus: Call for assistance in programming your special menus early

Upcoming Events
Nov. 13-16 International Hotel/Motel and Restaurant Show

Building Customer Loyalty

Why do you need a loyalty program?

Loyalty programs are necessary to compete. The majority of restaurants in today's market have some type of loyalty program in place. Your business could potentially lose diners if you cannot compete on the loyalty front.

Loyalty programs help drive restaurant traffic. When value is attached to the dining experience, you are more likely to increase the number of diners who choose your restaurant. By adding a distinction to the regular event of purchasing a meal, you can attract more customers and stimulate repeat business.

Loyalty is a great way to launch new menu items. You can better promote new items by giving customers an incentive to try them.

Loyalty programs help you understand who your customers are. When customers volunteer information to participate in a loyalty program, operators have more information to analyze and develop effective marketing plans to better reach their core customers.

Loyalty programs help you gain insight into the purchasing patterns of guests. With a loyalty program integrated into your point of sale, you are able to track and store information about what menu items your guests prefer or purchase most often. This helps you to create effective targeted marketing campaigns for your most regular customers.

Click here to learn more about customer loyalty as featured in QSR Magazine.

Case Study: Calafia Enhances Guest Experience

Challenge: In the tech-centric land of Silicon Valley, if the latest gadget is not in your possession or if technical jargon is not a staple in your verbal repertoire, you may feel as though you've stepped into a foreign land. Being on the cutting edge of technology is the norm throughout all industries in this area including restaurants where former executive chef of Google, Charlie Ayers, has instilled his love for technology and sustainability into his dream restaurant, Calafia. In his six years at Google, Ayers developed the concept of "fine food for the fast crowd," the standard to which Calafia holds itself accountable, and the basis of Ayers' cookbook, Food 2.0. While developing the restaurant, Ayers' quest to serve patrons healthy meals as quickly as possible sent him on a worldwide search for the best technology in the restaurant industry that would allow him to provide the highest level of service for his guests while also keeping their payments as secure as possible.

Solution: Charlie's world quest resulted in his discovery of the Orderman handheld, a mobile ordering tool that would give him the ability to serve guests quickly and efficiently without compromising security. Orderman handhelds are dependable day in and day out. Its radio connection also reduces the problem of hackers accessing personal information found in the restaurant's system. "One of the reasons we went with Orderman is because it uses radio frequency (902 MHz) so no one can sit in the parking lot and steal numbers. I've had my personal system compromised, and I don't want that to happen to my customers or any people around here," says Ayers. Restaurant patrons also feel more secure with Orderman's ability to accept payment on the device. Credit cards can be swiped tableside and kept in the customer's sight. With Orderman, fewer servers can cover more tables than expected while delivering better service to guests.

Results: Ayers has been thoroughly impressed with his choice to install Aloha POS and Orderman handhelds at Calafia. "Aloha interfaced easily with the Orderman handhelds. That's why I went with this full solution," says Ayers. Not only has he been able to adhere to his concept of using cutting-edge technology to serve guests quickly and efficiently, but he has also given customers the peace-of-mind of knowing their personal information is secure. Orderman allows servers to send orders directly to the kitchen and bar from the table, saving them trips to and from the POS terminal and helping the kitchen begin preparing dishes sooner. The kitchen prepares food sooner, and the drinks get to the table faster. According to one manager at Calafia, "The Orderman technology gives you more time to not only spend with your tables, but to pay more attention to the food that's coming out of the kitchen or to run food and pre-buss." In an area where technology is booming, Charlie Ayers and Calafia have set a tech-based model for success in the hospitality industry. "We're planning on growing five more of these restaurants, so I'm going to take this technology with me wherever future locations may be," he says.

Featured Product:

Restaurant industry scams could be costing you thousands of profit dollars each year. The developers of Aloha have created a one-of-a-kind employee theft deterrent application that helps you put a stop to restaurant industry scams – Aloha Restaurant Guard. It analyzes your POS data and employee transactions through artificial intelligence looking at every guest check to identify common industry fraud patterns and potentials scams in your restaurant. It's your money. Keep it that way.

Click here to learn more about Aloha Restaurant Guard.

Platinum Technology Systems | 862-209-1776